BA238 :  Professional Sales

This course examines the salesperson's role in modern marketing. It places emphasis on buyer behavior, the sales communication process, prospecting for customers, planning the sales call, developing and giving the sales presentation, handling objections, the importance of customer service and closing the sale. Presentations provide the students with opportunities to apply sales concepts.
Prerequisite: RD090, WR090 and MTH060, each with a grade of "C" or better; or placement above stated course levels. BA101 is recommended.
Credit Hours: 4
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