BA223 : Principles of Marketing
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This course introduces students to traditional and Internet
marketing principles and policies. Major topics are marketing concepts
relating to price policies and controls; trade channels and merchandising;
market research; promotion; and integration of marketing with other activities
of the business enterprise.
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Prerequisite: RD090, WR090 and MTH020, each with a grade of "C" or better; or
placement above stated course levels. Recommended prerequisite: BA101.
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Credit Hours: 4
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Register for this class?
http://www.mhcc.edu/register/
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