BA223 :  Principles of Marketing

This course introduces students to traditional and Internet marketing principles and policies. Major topics are marketing concepts relating to price policies and controls; trade channels and merchandising; market research; promotion; and integration of marketing with other activities of the business enterprise.
Prerequisite: RD090, WR090 and MTH020, each with a grade of "C" or better; or placement above stated course levels. Recommended prerequisite: BA101.
Credit Hours: 4
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