Special Events and Attractions Management
The development, promotion and management of special events and visitor attractions is an increasingly important part of the hospitality industry. Virtually every public venue, major nonprofit organization and city, state and country uses special events to raise public awareness, generate revenues and develop visitorship and tourism. This course presents the planning process, developmental strategies, marketing and sponsor acquisition techniques. In addition to exploring career opportunities, this class discusses the economic and social impacts and benefits associated with events and attractions. Other management topics covered include revenue sources, finances, operations, programming, customer service and staffing.

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