HT233 :  Special Events and Attractions Management

This course examines the development, promotion and management of special events and visitor attractions. This course presents the planning process, developmental strategies, marketing and sponsor acquisition techniques employed by nonprofits, city, state and country organizations to develop visitors and tourism. In addition to exploring career opportunities, this class discusses the economic and social impacts and benefits associated with events and attractions. Other management topics covered include revenue sources, finances, operations, programming, customer service, food service and staffing.
Prerequisite: RD090, WR090 and MTH020, each with a grade of "C" or better; or placement above stated course levels.
Credit Hours: 3
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