HT247
Cruises and Tours
- W This course investigates the cruise and tour industries within the tourism industry. Students explore the history of cruises and discuss the transition from simple transportation to the vacation/resort focused industry of today, as well as the different styles and personality provided by the cruise matrix, recognizing the demographics and targets of different major cruise companies. Students will analyze marketing and branding programs used by the major cruise companies. This course will also review trends in the tour industry. Escorted tours will be compared to the independent tours that are popular today. Students will have to opportunity to complete a Cruise and Tour online training program, and receive a certificate of completion.
     

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