Course Descriptions

HT247 :  Cruises and Tours

This course investigates the cruise and tour industries within the tourism industry. Students explore the history of cruises and discuss the transition from simple transportation to the vacation/resort focused industry of today, as well as the different styles and personality provided by the cruise matrix, recognizing the demographics and targets of different major cruise companies. Students analyze marketing and branding programs used by the major cruise companies. This course also reviews trends in the tour industry. Escorted tours are compared to the independent tours that are popular today. Students have to opportunity to complete a Cruise and Tour online training program, and receive a certificate of completion.
Prerequisite: RD090 and WR090, each with a grade of "C" or better; or placement above stated course levels. Basic computer skills are recommended.
Credit Hours: 3
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