Course Descriptions

IM271 :  The Creative Pitch

Students work in small creative teams to explore the multiple ways that design, photography, film, video and sound-based technologies converge, integrate and emerge. By scoping a project, determining a budget, and writing a creative brief and pitching creative solutions for a campaign, students experience the strategic planning process used in the creative services.
Prerequisite: IM270.
Credit Hours: 4
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