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Integrated Media

Restricted Entry,
Associate of Applied Science Degree Program

Catalog Year 2009-2010

With options in:

• Broadcasting
• Graphic Design
• Digital Photography
• Video

MHCC Faculty Advisers
JD Kiggins: 503-491-7632 - Room AC 1385 JD.Kiggins@mhcc.edu
Christina Maier: 503-491-6992 - Room AC 1375 Chris.Maier@mhcc.edu
Jack Schommer: 503-491-7611 - Room AC 1372 Jack.Schommer@mhcc.edu

MHCCs INTEGRATED MEDIA program is an innovative approach to training students for employment in the thriving Creative Services industry. Its the first of its kind in Oregon and leverages decades of faculty experience, state of the art facilities, and the rapidly emerging emphasis on digital media.

The Integrated Media Program is a unique opportunity for you to explore a broad-based digital media education. There is high demand for employees with digital skills. Powerful, affordable computers and access to high-speed Internet has changed the way we create and consume media. The Integrated Media Program emphasizes a shared core of digital skills across the disciplines of photography, design, audio and video. Classes are small, focused and rigorous.

Because businesses increasingly require content creators from each discipline to work in collaboration, students are encouraged to select an option area for specialized instruction while gaining experience in the wider field of Integrated Media. Youll achieve fluency in multiple design settings and applications, conceptualizing, building and promoting projects.

Computers are the primary tool for planning and presenting work created with digital tools. Examples include using software to design a print ad or magazine spread, record a podcast, manipulate photographic images for a montage or produce a video. Students use digital media to put their ideas into motion, creating animations, sound tracks, titles and an array of special effects. In many instances, the final presentation is viewed only on a computer or via the Internet or on a personal media player.

Employers favor those who have excellent technical skills as well as the behavior to work effectively in teams and independently. Todays creative professional needs to be able to function beyond the boundaries of a single discipline and is often called upon to contribute in a variety of media. Portlands demand for creative talent is supported by well-known international firms such as Nike, Adidas, Wieden+Kennedy, Laika, and Columbia Sportswear.
Many graduates find that freelancing (contract work) offers higher pay and more flexibility than being a full time employee, so well teach you the business skills to succeed as a creative contractor.

For employment information, please contact an Integrated Media faculty adviser or visit www.mhccim.com.

Program Outcomes

At the completion of this program, the student should be able to:

• develop a creative brief
• create a digital communication solution that addresses the physical, cognitive and social factors of a particular audience
• apply tools and technology to the creation, reproduction, and distribution of audio/visual messages.
• apply history, theory, and criticism to deconstruct media
• identify and adhere to professional practices in the creative services
• behave appropriately in both self-directed and shared learning environments
• demonstrate sufficient dexterity to perform work and function safely in a production environment and/or computer lab.

The Integrated Media Programs are Restricted entry programs. Prospective students must satisfactorily meet admission program criteria and the application deadline to be considered for admission. Further information and application packets are available on the MHCC website at www.mhcc.edu/LRadmissions.

1 Students may select any combination of these courses to total three credits.
2 Students may not use demonstrated proficiency on the College Placement Test (CPT) to satisfy this requirement.

See pages 7-10 of the printed catalog.