Course Description
BA239
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Advertising in Business
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- Sp This course provides a detailed examination of the purpose, preparation,
placement and analysis of the various types of advertisements within each of
the media, such as television, radio and print. The relative merits of the most
popular media are examined. The course involves practice in the planning and
analysis of complete advertising campaigns and their coordination with other
marketing strategies.
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Register for this class?
http://www.mhcc.edu/pages/112.asp
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