Course Description

BA249
Retail Management
- Sp This course studies the total management efforts needed to operate a retail establishment effectively. It addresses the manager's strategy of operation as well as the requirements of daily operation, and does so from the standpoint of the specific decisions a retail manager must make to achieve success. The retail management course addresses buying, marketing, merchandising, operations, inventory control, personnel, and finance. The course will also cover technology and trends in retail.
 

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