Course Description
HT250
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Travel and Tourism Marketing
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- F This course acts as an extension of the introductory
tourism course and delves into the actual planning and marketing of tourism
products and services. It will cover the basic marketing cycle and include key
principles such as strategies, assessments, objectives, and evaluation.
Marketing management functions of travel agents and tourism personnel will also
be discussed including individual and group planning arrangements, and agency
relationships with suppliers. Techniques and strategies in selling the travel
products will be presented along with current marketing techniques used. An
exploration of how the Internet affects and enhances marketing will be covered.
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Register for this class?
http://www.mhcc.edu/pages/112.asp
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