Course Description
HT260
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Hospitality Industry Marketing
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- F This course covers the application of marketing concepts and techniques
to the hospitality industry. The student will select a specific sector of the
industry and prepare a proposed plan for marketing that sector of the potential
customers or will prepare an analysis of existing marketing strategies of a
specific business or industry. It will address key marketing principles as they
apply to the hospitality industry. The marketing plan element will include:
situation analysis, marketing objectives and strategies, marketing management
and evaluation, pricing, promotion, programming, and advertising.
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Register for this class?
http://www.mhcc.edu/pages/112.asp
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